Case Studies / Saturday Down South

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In 2020, I had the incredible opportunity to work with Saturday Down South, a prominent sports media company, where I played a pivotal role in creating engaging graphics, crafting compelling content, editing podcasts, and managing social media accounts on game days.

One of my major contributions was in graphic design. Utilizing my skills and creativity, I designed visually captivating graphics that effectively conveyed the spirit of college football. These graphics were used across various platforms, such as social media posts, articles, and promotional materials. By bringing a fresh and dynamic visual identity to Saturday Down South's content, I helped increase user engagement and brand recognition.

Additionally, I took on the responsibility of content creation for the company. This involved writing articles that covered a wide range of topics related to college football. Through extensive research and a deep understanding of the target audience's interests, I produced high-quality content that resonated with readers. As a result, website traffic saw steady growth throughout the year.

In order to diversify Saturday Down South's offerings and provide an immersive experience for fans, I also edited podcasts. By carefully selecting intriguing topics and incorporating smooth transitions between segments, I enhanced the overall listening experience for subscribers. As a result of these improvements in podcast quality and content variety, listener numbers increased by an impressive 30%.

Furthermore, as part of my role in managing social media accounts on game days, I implemented strategic posting schedules and engaged with followers through quick responses to comments and messages. This active presence not only fostered a sense of community among fans but also led to a significant increase in social media followership by 25% over the course of the year.

Overall, my contributions to Saturday Down South in 2020 were instrumental in driving growth and enhancing brand reputation within the sports media industry. Through effective graphic design techniques, compelling content creation efforts across various channels, improved podcast editing, and strategic social media management, I played a pivotal role in elevating the company's online presence and engaging with fans across the nation.