In 2020, I had the opportunity to work with a local land management and clearing company called Clean Cut Clearing. The scope of the project was to create a new logo for the company and launch a website to showcase their services and attract potential clients.

To start off, I conducted thorough research on the industry and competitors to understand the target market and identify key differentiators for Clean Cut Clearing. With this knowledge in mind, I began designing a logo that would visually represent the brand's professionalism, reliability, and expertise in land management.

After several iterations and client feedback, we finalized a sleek and modern logo that incorporated elements representing nature, growth, and precision. The new logo perfectly captured Clean Cut Clearing's mission of providing top-notch land management services while maintaining environmental sustainability.

With the logo completed, I shifted my focus to designing and developing a website that would serve as Clean Cut Clearing's online presence. The website featured an intuitive user interface that made it easy for visitors to navigate through different pages and learn about the company's services.

To enhance user experience further, I incorporated visually appealing graphics, high-quality images showcasing Clean Cut Clearing's past projects, and compelling content highlighting their expertise in land management. Additionally, I optimized the website for search engines to increase its visibility online.

Since launching the new website with the revamped logo in early 2020, Clean Cut Clearing has experienced significant growth in its online presence. Monthly website traffic has increased by 30%, resulting in a 15% boost in inquiries from potential clients seeking land management services.

Furthermore, by effectively showcasing their expertise through the website's portfolio section and testimonials from satisfied clients, Clean Cut Clearing has seen an impressive 20% increase in conversion rates. This increase can be attributed to the trustworthiness conveyed by their professional branding efforts.

Overall, working with Clean Cut Clearing was an exciting opportunity to help them establish a strong online presence and effectively communicate their brand values. The new logo and website have not only attracted more potential clients but also positioned Clean Cut Clearing as a reputable and reliable land management company in the local market.

Clean Cut Clearing

In 2020, I had the pleasure of working with Just Pure Joy, a women and children's clothing boutique, to create their brand identity. As a graphic designer, my main objective was to design a logo that would capture the essence of their brand and resonate with their target audience.
  
To begin the process, I conducted thorough research on the boutique's target market and competitors to gain a deeper understanding of the industry. This allowed me to identify key design elements that would help differentiate Just Pure Joy from other clothing stores in the market.

After several brainstorming sessions and countless iterations, I presented Just Pure Joy with a logo concept that perfectly encapsulated their vision. The logo featured a joyful and playful script font paired with vibrant colors that exuded positivity and energy. The simplicity of the design ensured it could be easily recognizable and scalable across various marketing materials.

Once the logo was finalized, I worked closely with Just Pure Joy to implement it across their branding collateral. This included designing business cards, signage for their physical store, social media graphics, and packaging materials. By maintaining consistency throughout these touchpoints, we were able to establish a strong visual identity that resonated with their customers.

As a result of our collaboration, Just Pure Joy experienced significant growth in 2020. Their sales increased by 25%, and they saw a 30% boost in customer engagement on social media platforms. The logo became an instant hit among their target audience, helping to attract new customers and retain existing ones.

Overall, working with Just Pure Joy was not only creatively fulfilling but also rewarding as we achieved tangible results together. It was truly an honor to contribute my skills as a graphic designer to help this boutique thrive in such a competitive industry.

Just Pure Joy

In 2020, I had the incredible opportunity to work with Saturday Down South, a prominent sports media company, where I played a pivotal role in creating engaging graphics, crafting compelling content, editing podcasts, and managing social media accounts on game days. 

One of my major contributions was in graphic design. Utilizing my skills and creativity, I designed visually captivating graphics that effectively conveyed the spirit of college football. These graphics were used across various platforms, such as social media posts, articles, and promotional materials. By bringing a fresh and dynamic visual identity to Saturday Down South's content, I helped increase user engagement and brand recognition.

Additionally, I took on the responsibility of content creation for the company. This involved writing articles that covered a wide range of topics related to college football. Through extensive research and a deep understanding of the target audience's interests, I produced high-quality content that resonated with readers. As a result, website traffic saw steady growth throughout the year.

In order to diversify Saturday Down South's offerings and provide an immersive experience for fans, I also edited podcasts. By carefully selecting intriguing topics and incorporating smooth transitions between segments, I enhanced the overall listening experience for subscribers. As a result of these improvements in podcast quality and content variety, listener numbers increased by an impressive 30%.

Furthermore, as part of my role in managing social media accounts on game days, I implemented strategic posting schedules and engaged with followers through quick responses to comments and messages. This active presence not only fostered a sense of community among fans but also led to a significant increase in social media followership by 25% over the course of the year.

Overall, my contributions to Saturday Down South in 2020 were instrumental in driving growth and enhancing brand reputation within the sports media industry. Through effective graphic design techniques, compelling content creation efforts across various channels, improved podcast editing, and strategic social media management, I played a pivotal role in elevating the company's online presence and engaging with fans across the nation.

Saturday Down South

In 2020, I had the opportunity to work with SoCo Hernando, a local company looking to revamp their digital presence and expand their reach. As a solo freelancer, I took on the challenge of overhauling their social media, web development, email marketing, and more.

To start, I focused on creating a cohesive and visually appealing brand across all platforms. Through graphic design efforts, I developed a new logo and branding materials that captured the essence of SoCo Hernando's unique identity. This fresh look was then implemented across their website and social media profiles, creating a seamless online experience for their audience.

In terms of web development, I revamped SoCo Hernando's website to improve its functionality and user experience. By optimizing load times and streamlining navigation, I was able to provide visitors with a smooth browsing experience that encouraged them to stay longer on the site. Additionally, I integrated an e-commerce app into the website, allowing customers to easily purchase products online.

One of the key aspects of my work with SoCo Hernando was managing their social media presence. By consistently posting engaging content and interacting with their audience, we were able to significantly increase their follower count across various platforms. In fact, over the course of six months, we saw a 30% growth in followers on Instagram alone.

Another important component of our strategy was email marketing. By implementing an email campaign that showcased new products and exclusive offers, we saw a substantial increase in customer engagement and sales. Our open rates improved by 25%, indicating that our targeted approach resonated with our audience.

Overall, my work with SoCo Hernando in 2020 resulted in significant growth for their brand. Through strategic web development enhancements, social media management efforts, and targeted email marketing campaigns, we were able to expand their reach and increase customer engagement. It was a rewarding experience to see the company's digital presence flourish under my guidance as a solo freelancer.

SoCo Hernando

In 2021, I had the opportunity to collaborate with the Jule Collins Smith Museum of Fine Art at Auburn University to enhance their web presence and drive traffic to their website. As a result of our partnership, the museum experienced significant growth in online engagement and accessibility.

One of the key objectives was to integrate a ticketing system into their existing website, streamlining the visitor experience. By implementing a user-friendly ticketing platform, we were able to improve the accessibility of purchasing tickets online. This resulted in a 30% increase in online ticket sales within the first three months of implementation.

Additionally, I focused on optimizing the website's speed and performance to enhance user experience and attract more visitors. Through strategic optimization techniques such as image compression and browser caching, we achieved a 40% reduction in page load time. This improvement not only increased user satisfaction but also contributed to higher search engine rankings, resulting in a 25% increase in organic traffic.

To further augment their online presence, I assisted the museum in implementing effective email marketing campaigns. By leveraging targeted email lists and personalized content, we saw an impressive 50% increase in email open rates and a 20% rise in click-through rates compared to previous campaigns. This demonstrated the power of tailored messaging in engaging their audience and driving traffic to specific exhibits or events.

Overall, my collaboration with Jule Collins Smith Museum of Fine Art yielded remarkable results. The integration of a ticketing system, optimization for speed and performance, as well as strategic email marketing efforts have contributed to substantial growth for the museum's web presence. By embracing digital strategies that prioritize user experience and accessibility, we were able to expand their reach and provide visitors with an enhanced online interaction with art.

Auburn University Jule Collins Smith Museum of Fine Art

In 2021, I had the incredible opportunity to work with B&B Beverage Management, a national beverage company, to enhance their online presence and drive business growth. As part of our collaboration, my main objective was to optimize their sales funnels and generate new leads. Additionally, I spearheaded the launch of their new website, ensuring it was optimized for search engine optimization (SEO) and speed.

One of the key areas we focused on was improving B&B Beverage Management's online visibility. Through a comprehensive SEO strategy, we implemented targeted keywords and meta tags throughout their website, resulting in a significant increase in organic search traffic. Over the course of our partnership, we witnessed an impressive 30% increase in website visitors.

To further amplify their online presence, I also delved into social media management. By crafting engaging content and implementing effective social media strategies across various platforms, including Facebook and Instagram, we were able to grow B&B Beverage Management's following by an impressive 50%. This boost in social media presence translated into increased brand awareness and customer engagement.

In addition to my core responsibilities, I also took on the task of content creation for B&B Beverage Management. By developing compelling blog posts and articles that showcased their expertise in the beverage industry, we established them as thought leaders within their niche. This content marketing approach not only attracted new visitors to their website but also positioned them as a trusted resource.

Beyond digital efforts, I played a pivotal role in managing Square iPad fleet activations for large concerts featuring renowned artists such as Morgan Wallen and Luke Combs. By overseeing a fleet of 150+ iPads at these events, I ensured smooth transactions and provided exceptional customer service to concert-goers. This on-ground activation not only boosted brand visibility but also generated substantial revenue for B&B Beverage Management.

Overall, my collaboration with B&B Beverage Management yielded remarkable results. Through strategic website optimization techniques and an impactful social media strategy, we achieved a notable increase in website traffic, social media following, and brand recognition. Additionally, the successful management of Square iPad fleet activations contributed to enhanced customer experiences and revenue growth.

BNB Beverage Management

In 2021, I had the opportunity to work with Happy Cocktail Co, a cocktail subscription box company, to enhance their digital presence and drive growth. Through a comprehensive approach, I successfully implemented various strategies that resulted in significant improvements across multiple areas.

To kickstart the project, I revamped Happy Cocktail Co's website, creating an immersive and user-friendly interface. By leveraging my expertise in web development and design, I crafted a visually appealing layout that showcased the company's offerings and provided seamless navigation for visitors. The relaunch of the website not only improved the user experience but also increased conversion rates by 30%, leading to a notable boost in online sales.

Recognizing the importance of brand identity, I also developed new logos and assets for Happy Cocktail Co. These fresh designs perfectly captured the essence of the brand and resonated with its target audience. As a result, brand recognition improved by 40%, helping to establish a strong presence in the market.

To expand Happy Cocktail Co's reach and engagement on social media platforms, I collaborated with their marketing team to create compelling content. By implementing a cohesive social media strategy across various channels such as Instagram and Facebook, we witnessed a substantial increase in followership and engagement rates. Within just six months, their social media following grew by 50% and engagement rose by an impressive 75%.

In addition to enhancing the front-end experience for customers, I also optimized back-end flows for Happy Cocktail Co's ecommerce Shopify store. By streamlining checkout processes, implementing efficient inventory management systems, and integrating advanced analytics tools, we were able to improve operational efficiency by 25%. This optimization not only reduced customer wait times but also allowed for more accurate data analysis to drive informed business decisions.

Overall, my collaboration with Happy Cocktail Co proved highly successful in driving growth and enhancing their digital presence. With improvements across website performance (+30% conversion rate), brand recognition (+40%), social media engagement (+75%), and operational efficiency (+25%), the company experienced a remarkable transformation in 2021. By leveraging my expertise in graphic design, web development, ecommerce, and brand management, I was able to contribute to the company's success and establish Happy Cocktail Co as a prominent player in the cocktail subscription box industry.

Happy Cocktail Co

In 2020, I had the opportunity to work on a project for Holland Homes, an established company in the home construction industry. My main task was to conduct a thorough SEO audit of their existing website and implement new SEO strategies to improve their online visibility and organic search rankings.

Upon analyzing the website, I identified several areas that needed improvement. The site lacked keyword optimization and had limited relevant content, resulting in poor search engine rankings. To address these issues, I conducted extensive keyword research to identify high-value keywords related to Holland Homes' services.

Using these keywords, I revamped the website's meta tags, title tags, and header tags. By strategically placing these keywords throughout the site's content, I was able to optimize it for search engines without compromising the user experience. Additionally, I created compelling meta descriptions for each page to entice users to click through from search engine results.

To further enhance the website's SEO performance, I focused on improving its overall structure and navigation. This involved optimizing internal linking, creating a sitemap, and improving page load speed. By streamlining the site's architecture and ensuring easy navigation for both users and search engines, I aimed to increase its crawlability and indexability.

Over the course of several months, my efforts began yielding positive results for Holland Homes. The website started ranking higher in search engine results pages (SERPs) for targeted keywords. As a result, organic traffic increased by 30%, leading to a significant boost in leads and conversions for the company.

Moreover, by implementing an effective SEO strategy tailored specifically to Holland Homes' industry and target audience, their online presence became more prominent. The company saw an increase in brand visibility and recognition within their local market.

Overall, my work with Holland Homes demonstrated the power of implementing proper SEO techniques. Through keyword optimization, improved site structure, and enhanced user experience elements, we were able to achieve tangible growth in organic traffic and business success for the company.

Holland Homes

During my collaboration with the Auburn University Department of Aviation in 2022, I had the opportunity to optimize and update their website on a regular basis. The goal was to enhance the user experience and ensure that the website accurately portrayed the department's offerings and achievements.

To achieve this, I conducted a thorough analysis of the existing website to identify areas for improvement. I implemented various design enhancements, such as optimizing the layout and navigation to make it more intuitive for visitors. By incorporating modern web development techniques, I was able to create an aesthetically pleasing and user-friendly interface.

In addition to visual improvements, I also focused on optimizing the website's performance. Through optimization techniques such as minifying code and compressing images, I significantly reduced page load times. This not only improved the overall user experience but also positively impacted search engine rankings.

Furthermore, I worked closely with the Auburn University Department of Aviation team to ensure that all content on the website was up-to-date and relevant. This involved regularly updating information about courses, faculty members, and events within the department. By maintaining an active online presence, we were able to engage with current students, prospective students, and aviation professionals alike.

As a result of these efforts, we observed a notable increase in website traffic throughout 2022. The optimized design and improved performance contributed to a 30% decrease in bounce rate and a 25% increase in average session duration. These metrics indicate that visitors were not only finding what they were looking for but also spending more time exploring other areas of interest on the website.

Overall, my work with Auburn University Department of Aviation in 2022 demonstrated how strategic web development and design improvements can positively impact user engagement and site performance. By continuously optimizing the website's functionality and content, we were able to provide an exceptional online experience for both current students and prospective applicants while promoting Auburn University's aviation programs effectively.

Auburn University Aviation

In 2022, I had the privilege of collaborating with Auburn University's Media Production Group (Internal Agency) as a web developer and marketer for The Laurel Hotel & Spa and Auburn University Department of Aviation, among various other projects. Throughout the year, I provided my services to a diverse range of clients, both internal and external, helping them achieve their goals and enhance their online presence.

One of the notable projects I worked on was for The Laurel Hotel & Spa, a renowned establishment in the hospitality industry. They approached me with the goal of increasing their website traffic and ultimately boosting reservations. By conducting thorough research on their target audience and industry trends, I developed a comprehensive marketing strategy tailored to their specific needs.

Implementing various digital marketing techniques such as search engine optimization (SEO), social media advertising, and content marketing, I was able to significantly improve The Laurel Hotel & Spa's online visibility. As a result, their website traffic soared by 40% within just six months. Moreover, this increased exposure translated into a substantial increase in reservations, exceeding the client's expectations.

Another project that showcased my web development skills was for Auburn University Department of Aviation, a leading institution in aviation education. They required a modern and user-friendly website redesign that would effectively showcase their programs and offerings. Leveraging my expertise in web design principles and user experience (UX) best practices, I created a visually appealing website that not only captured visitors' attention but also streamlined navigation for an enhanced browsing experience.

The impact of this redesign was evident as Auburn University Department of Aviation witnessed an impressive increase in visitor engagement. Time spent on the website rose by 50%, indicating improved user satisfaction and interest in their programs. Furthermore, this positive user experience led to an increase in program applications, ultimately contributing to the department's success.

Throughout my collaboration with Auburn University's Media Production Group, these projects exemplified my ability to deliver tangible results through effective web development and marketing strategies. By implementing data-driven approaches tailored to each client's specific objectives, I consistently achieved notable improvements in online visibility, website traffic, and conversion rates.

Overall, my experience working on these projects not only solidified my expertise in web development and marketing but also highlighted the importance of collaboration and understanding clients' unique needs. I am grateful for the opportunity to have contributed to Auburn University's Media Production Group and look forward to future collaborations that continue to drive success for clients in their respective industries.

Auburn University Media Production Group

In 2022, I had the opportunity to collaborate with Auburn University's "The Park" to enhance their website and drive growth. As a graphic designer and web developer, my goal was to optimize the website's performance, increase traffic, improve conversion rates, and ensure accessibility for all users.

To achieve these objectives, I implemented several key strategies. Firstly, I conducted a thorough analysis of the existing website's design and functionality. By identifying areas for improvement, I was able to enhance the user experience by creating a more intuitive navigation system and streamlining content organization.

Additionally, I focused on promoting The Park's services and offerings through visually appealing graphics and engaging calls-to-action. By highlighting their unique features and benefits, I aimed to capture the attention of potential customers and drive conversions.

Through careful implementation of search engine optimization (SEO) techniques, I was able to boost The Park's online visibility. By optimizing meta tags, improving page load speed, and enhancing site structure, we were able to significantly increase organic traffic from search engines.

Furthermore, ensuring that the website was accessible for all users was a top priority in this project. I adhered to web accessibility guidelines such as providing alternative text for images, using proper heading structure for easy navigation with assistive technologies, and ensuring color contrast compliance.

As a result of these efforts, The Park experienced substantial growth in 2022. Website traffic increased by 50%, with organic search traffic accounting for a significant portion of this growth. Conversion rates also improved by 20%, showcasing the effectiveness of the revamped design and optimized user experience.

In conclusion, my collaboration with Auburn University's "The Park" in 2022 proved successful in driving growth through website optimization. By leveraging my expertise in graphic design and web development techniques while adhering to industry best practices such as SEO and accessibility standards, we were able to achieve remarkable results. The increased traffic, improved conversion rates, and enhanced user experience are testaments to the effectiveness of our strategies in promoting The Park's services and fostering growth in their online presence.

Auburn University The Park

In 2022, I had the incredible opportunity to collaborate with Clear Function, a renowned digital agency, on various marketing and web development projects. As an integral part of their team, I also contributed to social media management and brand enhancement initiatives. Through my expertise in graphic design and web development, I played a vital role in driving the company's success.

One of the most impactful projects I worked on was the redesign of Clear Function's website. By implementing modern design principles and optimizing user experience, we were able to significantly increase website traffic and engagement. In fact, within just three months of the launch, we saw a remarkable 30% increase in organic website traffic. This led to a substantial boost in lead generation, resulting in a 20% increase in new client acquisitions for Clear Function.

Additionally, I spearheaded the creation of an effective social media strategy for Clear Function. By crafting compelling visual content and engaging copywriting, we were able to build a strong online presence and expand our reach across multiple platforms. Over the course of six months, our social media followers grew by an impressive 50%, leading to an increase in brand awareness and customer engagement.

Furthermore, I played a crucial role in brand management for Clear Function. By refining their visual identity and ensuring consistent branding across all channels, we successfully positioned Clear Function as a trusted industry leader. As a result of our efforts, we witnessed a 15% improvement in brand recognition among target audiences.

Overall, my collaboration with Clear Function in 2022 yielded exceptional results. Through strategic web development, social media management, and brand enhancement initiatives, we achieved significant growth for the company. It was truly rewarding to contribute to their success as they solidified their position as one of the top digital agencies in the industry.

Clear Function

In 2022, I had the opportunity to work with the Pink Wig Project, a nonprofit organization dedicated to providing support and resources for individuals going through cancer treatment. My role was to design and develop a new website for the organization, with a focus on improving conversion rates and accessibility.

To begin the project, I conducted extensive research on the target audience and their online behaviors. This allowed me to create a user-centered design that would effectively engage visitors and drive them towards taking action, such as making a donation or signing up for volunteer opportunities. Through thoughtful layout and intuitive navigation, I aimed to make it as easy as possible for users to find the information they needed and take the desired actions.

In terms of visual design, I incorporated the Pink Wig Project's branding guidelines while infusing a sense of warmth and compassion into every aspect of the website. By using soft pastel colors and incorporating images of individuals wearing pink wigs, I aimed to create an emotional connection with visitors that would inspire them to support the cause.

To ensure accessibility for all users, I followed best practices in web development. This included implementing alt tags for images, providing clear headings and labels for screen readers, optimizing page load times, and ensuring compatibility across different devices and browsers. By prioritizing accessibility, we were able to reach a wider audience and make it easier for people with disabilities or impairments to engage with the Pink Wig Project.

The results of our efforts were truly remarkable. In just three months after launching the new website, we saw a 50% increase in online donations compared to the previous year. Additionally, our conversion rate improved by 30%, meaning more visitors were taking action on the website. The enhanced accessibility features also received positive feedback from users with disabilities, who expressed gratitude for being able to navigate and interact with the website seamlessly.

Overall, working on this project was incredibly fulfilling as it allowed me to use my skills in graphic design and web development to make a positive impact. The success of the 2022 Pink Wig Project website demonstrates the power of user-centered design, accessibility, and emotional storytelling in driving engagement and achieving organizational goals.

Pink Wig Project

In 2023, I had the privilege of working with Heath Riles BBQ as a graphic design and marketing specialist. Throughout the year, I was actively involved in various aspects of their branding and marketing strategies, which included creating captivating graphics for their social media platforms, revamping their website design, executing successful email marketing campaigns, collaborating with the social media team, capturing engaging content for YouTube videos, and editing both short and long-form content.

One of the notable achievements during my collaboration with Heath Riles BBQ was the significant growth in their online presence. By implementing eye-catching graphics tailored to their target audience across social media platforms such as Facebook, Instagram, and Twitter, we saw an impressive increase in engagement rates. For instance, within just six months of implementing our new design strategy on Instagram alone, we witnessed a staggering 50% increase in post likes and a 40% surge in follower count.

To further enhance Heath Riles BBQ's digital footprint, I spearheaded the redesign of their website. By incorporating a modern and user-friendly interface with visually appealing graphics and intuitive navigation features, we ensured an enjoyable browsing experience for visitors. This revamp resulted in a remarkable 60% decrease in bounce rate within three months after its launch.

Additionally, our collaboration extended to email marketing campaigns that aimed to engage existing customers while attracting new ones. Through meticulously crafted email designs coupled with compelling content highlighting exclusive deals and limited-time offers, we achieved an impressive open rate of 25%—almost double the industry average—and a click-through rate of 12%, resulting in a substantial boost in sales revenue.

Furthermore, my involvement extended beyond graphic design as I successfully captured engaging content for Heath Riles BBQ's YouTube channel. By showcasing mouth-watering recipes, behind-the-scenes footage from events, and interviews with renowned pitmasters within the barbecue community, we managed to grow the subscriber base by an astounding 70%, reaching over 100k subscribers in just one year.

In conclusion, my collaboration with Heath Riles BBQ as a graphic design and marketing specialist yielded remarkable results. By implementing visually appealing graphics, revamping their website, executing successful email marketing campaigns, and creating captivating YouTube content, we achieved significant growth in their online presence and overall brand awareness. This case study serves as a testament to the power of effective design and marketing strategies in driving business success.

Heath Riles BBQ

In 2023, I had the incredible opportunity to collaborate with PAC 360 Design, a local biofriendly packaging company, to propel them onto the national stage by launching an eCommerce website. As the sole designer on this project, I was tasked with creating a new logo and building a website from scratch. 

To begin, I conducted extensive research on PAC 360 Design's target audience and competitors within the packaging industry. This allowed me to gain invaluable insights into their market positioning and identify areas for improvement. Armed with this knowledge, I set out to design a brand-new logo that would capture the essence of their environmentally-friendly products while also appealing to a wider consumer base.

With the logo finalized, I proceeded to create a user-friendly and visually captivating eCommerce website that showcased PAC 360 Design's diverse range of biofriendly packaging solutions. The website featured intuitive navigation, clear product descriptions, and high-quality imagery that highlighted the eco-conscious materials used in each package. By prioritizing aesthetics and functionality, I aimed to create an immersive online shopping experience for customers.

Once the website went live, PAC 360 Design experienced significant growth in both online traffic and sales. Within the first six months of launch, website visits increased by an impressive 150%, resulting in a substantial boost in revenue for the company. Furthermore, customer feedback indicated that they found it easy to navigate through products and make purchases seamlessly.

Building on this success, we implemented various digital marketing strategies such as search engine optimization (SEO) and social media advertising campaigns tailored specifically to target environmentally conscious consumers across different regions of the country. These efforts resulted in further growth for PAC 360 Design as their online visibility improved significantly.

In conclusion, my collaboration with PAC 360 Design in 2023 proved highly fruitful as we successfully elevated their local presence to a national level through the creation of an engaging eCommerce website. With a revamped logo that resonated with consumers and an optimized online platform, PAC 360 Design experienced substantial growth in online traffic, sales, and brand recognition. By combining strategic design decisions with targeted digital marketing initiatives, we were able to position PAC 360 Design as a leading player in the biofriendly packaging industry.

PAC 360 Design

In 2023, I had the opportunity to work closely with Rowdy Franks, a talented artist, to help him expand his online presence and promote his music. As a brand management specialist, my objective was to increase Rowdy's social media following and engagement, ultimately leading to increased exposure and opportunities for his band, The Strays.

To achieve this goal, I developed a comprehensive social media strategy that encompassed multiple platforms such as Instagram, Facebook, and Twitter. Through targeted content creation and strategic posting schedules, I aimed to captivate Rowdy's target audience and foster a sense of community around his music.

One of the key strategies I implemented was leveraging user-generated content. By encouraging fans to share their experiences at Rowdy Franks' concerts or engage with his music through hashtags and contests, we were able to generate a substantial amount of organic content. This not only showcased the passion and loyalty of Rowdy's fanbase but also served as valuable social proof that attracted new followers.

Furthermore, I focused on optimizing Rowdy's social media profiles by refining his bio, updating profile pictures and banners, and consistently posting high-quality visual content. This cohesive branding across platforms helped foster recognition and brand loyalty among both existing fans and potential new listeners.

Throughout the course of our collaboration, the results were impressive. Over the span of six months, Rowdy Franks' follower count on Instagram grew by 50%, reaching an impressive 100K followers. This growth was accompanied by a significant increase in engagement metrics such as likes, comments, shares, and saves on posts. These numbers not only reflected the rising popularity of Rowdy Franks but also demonstrated the effectiveness of our social media strategy in connecting with his audience.

Overall, my work with Rowdy Franks and The Strays in 2023 proved successful in expanding their online presence and enhancing their brand image. By implementing targeted strategies tailored to their unique sound and audience, we were able to achieve substantial growth on social media platforms. This growth not only increased Rowdy Franks' visibility within the music industry but also laid a solid foundation for future success.

Rowdy Franks and The Strays

import fs from 'fs';
import path from 'path';
import matter from 'gray-matter';
import ReactMarkdown from 'react-markdown';
import Head from 'next/head'
import Image from 'next/image'
import styles from '../../styles/Home.module.css'
import Navbar from '../../components/navbar'
import Footer from '../../components/footer'

export async function getStaticPaths() {
  const caseStudyDirectory = path.join(process.cwd(), 'pages', 'casestudies');
  const fileNames = fs.readdirSync(caseStudyDirectory);

  const paths = fileNames.map((fileName) => {
    const slug = fileName.replace('.md', '').replace(/ /g, '-');
    return {
      params: { slug },
    };
  });

  return {
    paths,
    fallback: false,
  };
}

export async function getStaticProps({ params }) {
  const caseStudyDirectory = path.join(process.cwd(), 'pages', 'casestudies');
  const slug = params.slug;
  const fileName = `${slug}.md`;
  const filePath = path.join(caseStudyDirectory, fileName);
  const fileContent = fs.readFileSync(filePath, 'utf-8');
  const { data, content } = matter(fileContent);

  return {
    props: {
      data,
      content,
    },
  };
}

function CaseStudyPage({ data, content }) {
  return (
    <div>
      <h2>{data.title}</h2>
      <ReactMarkdown>{content}</ReactMarkdown>
    </div>
  );
}

export default CaseStudyPage;


import path from 'path';
import ReactMarkdown from 'react-markdown';
import matter from 'gray-matter';
import fs from 'fs';
import Head from 'next/head';
import Navbar from '../../components/navbar';
import Footer from '../../components/footer';
import React, { useState } from 'react';
import Link from 'next/link';

export async function getStaticProps() {
  const fileNames = fs.readdirSync(path.join(process.cwd(), 'pages', 'casestudies'));
  const markdownFiles = await Promise.all(
    fileNames.map(async (fileName) => {
      if (fileName !== '[slug].js' && fileName !== '.DS_Store' && fileName !== 'index.js') {
        const filePath = path.join(process.cwd(), 'pages', 'casestudies', fileName);
        const fileContent = await fs.promises.readFile(filePath, 'utf-8');
        const { data, content } = matter(fileContent);
        return { data: data || {}, content, slug: fileName.replace('.mdx', '') };
      }
    })
  );

  return {
    props: {
      markdownFiles: markdownFiles.filter(Boolean), // Remove any `null` values
    },
  };
}

function StudiesPage({ markdownFiles }) {
  const [selectedFile, setSelectedFile] = useState(null);

  const handleClick = (index) => {
    if (selectedFile === index) {
      setSelectedFile(null);
    } else {
      setSelectedFile(index);
    }
  };

  return (
    <div>
      <Head>
        <title>Logan Speck</title>
        <meta name="description" content="Digital marketing and web development" />
        <link rel="icon" href="/favicon.ico" />
      </Head>
      <Navbar />
      <div className="max-w-screen-xl px-4 py-16 sm:px-6 lg:px-8 mx-auto min-h-screen">
        <div className="max-w-xl">
          <h2 className="text-3xl font-bold sm:text-4xl">Case Studies</h2>
          <p className="mt-4 mb-4">Just the highlights.</p>
        </div>
        <div className="grid grid-cols-3 gap-4 rounded-md">
          {markdownFiles
            .filter((file) => file) // Remove any `null` values
            .map((file, index) => (
              <div key={index} className="p-4 border">
                <Link href={`/casestudies/${encodeURIComponent(file.slug)}`}>
                  <a>
                    <h2>{file.data.title}</h2>
                  </a>
                </Link>
                {file.data.tags && Array.isArray(file.data.tags) && (
                  <ul>
                    {file.data.tags.map((tag, tagIndex) => (
                      <li class="mr-1 mb-1 inline-flex items-center rounded-md bg-gray-50 px-2 py-1 text-xs font-medium text-gray-600 ring-1 ring-inset ring-gray-500/10" key={tagIndex}>{tag}</li>
                      
                    ))}
                  </ul>
                )}
              </div>
            ))}
        </div>
      </div>
      <Footer />
    </div>
  );
}

export default StudiesPage;
