In 2020, I had the opportunity to work with SoCo Hernando, a local company looking to revamp their digital presence and expand their reach. As a solo freelancer, I took on the challenge of overhauling their social media, web development, email marketing, and more.

To start, I focused on creating a cohesive and visually appealing brand across all platforms. Through graphic design efforts, I developed a new logo and branding materials that captured the essence of SoCo Hernando's unique identity. This fresh look was then implemented across their website and social media profiles, creating a seamless online experience for their audience.

In terms of web development, I revamped SoCo Hernando's website to improve its functionality and user experience. By optimizing load times and streamlining navigation, I was able to provide visitors with a smooth browsing experience that encouraged them to stay longer on the site. Additionally, I integrated an e-commerce app into the website, allowing customers to easily purchase products online.

One of the key aspects of my work with SoCo Hernando was managing their social media presence. By consistently posting engaging content and interacting with their audience, we were able to significantly increase their follower count across various platforms. In fact, over the course of six months, we saw a 30% growth in followers on Instagram alone.

Another important component of our strategy was email marketing. By implementing an email campaign that showcased new products and exclusive offers, we saw a substantial increase in customer engagement and sales. Our open rates improved by 25%, indicating that our targeted approach resonated with our audience.

Overall, my work with SoCo Hernando in 2020 resulted in significant growth for their brand. Through strategic web development enhancements, social media management efforts, and targeted email marketing campaigns, we were able to expand their reach and increase customer engagement. It was a rewarding experience to see the company's digital presence flourish under my guidance as a solo freelancer.