In 2023, I had the privilege of working with Heath Riles BBQ as a graphic design and marketing specialist. Throughout the year, I was actively involved in various aspects of their branding and marketing strategies, which included creating captivating graphics for their social media platforms, revamping their website design, executing successful email marketing campaigns, collaborating with the social media team, capturing engaging content for YouTube videos, and editing both short and long-form content.

One of the notable achievements during my collaboration with Heath Riles BBQ was the significant growth in their online presence. By implementing eye-catching graphics tailored to their target audience across social media platforms such as Facebook, Instagram, and Twitter, we saw an impressive increase in engagement rates. For instance, within just six months of implementing our new design strategy on Instagram alone, we witnessed a staggering 50% increase in post likes and a 40% surge in follower count.

To further enhance Heath Riles BBQ's digital footprint, I spearheaded the redesign of their website. By incorporating a modern and user-friendly interface with visually appealing graphics and intuitive navigation features, we ensured an enjoyable browsing experience for visitors. This revamp resulted in a remarkable 60% decrease in bounce rate within three months after its launch.

Additionally, our collaboration extended to email marketing campaigns that aimed to engage existing customers while attracting new ones. Through meticulously crafted email designs coupled with compelling content highlighting exclusive deals and limited-time offers, we achieved an impressive open rate of 25%—almost double the industry average—and a click-through rate of 12%, resulting in a substantial boost in sales revenue.

Furthermore, my involvement extended beyond graphic design as I successfully captured engaging content for Heath Riles BBQ's YouTube channel. By showcasing mouth-watering recipes, behind-the-scenes footage from events, and interviews with renowned pitmasters within the barbecue community, we managed to grow the subscriber base by an astounding 70%, reaching over 100k subscribers in just one year.

In conclusion, my collaboration with Heath Riles BBQ as a graphic design and marketing specialist yielded remarkable results. By implementing visually appealing graphics, revamping their website, executing successful email marketing campaigns, and creating captivating YouTube content, we achieved significant growth in their online presence and overall brand awareness. This case study serves as a testament to the power of effective design and marketing strategies in driving business success.