In 2021, I had the opportunity to collaborate with the Jule Collins Smith Museum of Fine Art at Auburn University to enhance their web presence and drive traffic to their website. As a result of our partnership, the museum experienced significant growth in online engagement and accessibility.

One of the key objectives was to integrate a ticketing system into their existing website, streamlining the visitor experience. By implementing a user-friendly ticketing platform, we were able to improve the accessibility of purchasing tickets online. This resulted in a 30% increase in online ticket sales within the first three months of implementation.

Additionally, I focused on optimizing the website's speed and performance to enhance user experience and attract more visitors. Through strategic optimization techniques such as image compression and browser caching, we achieved a 40% reduction in page load time. This improvement not only increased user satisfaction but also contributed to higher search engine rankings, resulting in a 25% increase in organic traffic.

To further augment their online presence, I assisted the museum in implementing effective email marketing campaigns. By leveraging targeted email lists and personalized content, we saw an impressive 50% increase in email open rates and a 20% rise in click-through rates compared to previous campaigns. This demonstrated the power of tailored messaging in engaging their audience and driving traffic to specific exhibits or events.

Overall, my collaboration with Jule Collins Smith Museum of Fine Art yielded remarkable results. The integration of a ticketing system, optimization for speed and performance, as well as strategic email marketing efforts have contributed to substantial growth for the museum's web presence. By embracing digital strategies that prioritize user experience and accessibility, we were able to expand their reach and provide visitors with an enhanced online interaction with art.